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Firstly, this is a proud moment for me. It’s the ultimate to see your family, friends or colleagues friends grow, right? 

Secondly, one thing I recognise about human beings, particularly leaders, is we all need to walk alongside someone for a number of reasons: It’s lonely at the top, and from conversations, great ideas can happen. Thus, Compadres. 

In this instance, Compadre Wayne Brown had built a successful design business. First and foremost, Wayne has a big heart for helping people. In business, he is  a unique character in that he’s very creative (right brain), thorough in his approach to mapping and planning (left brain). 

Wayne and I had many push pull conversations. As part of our process, once we had the fundamentals going well across Wayne‘s approach to the existing business, he began thinking bigger about the future he was creating for himself, and also for the business. Given the seismic shifts in the service industry due to economics, global demands and Ai. Enter NOVA ….

These were the top 5 problems identified in the marketplace:

  1. Rising Costs of Creative Talent
  2. Inconsistent Quality and Unreliable Timelines
  3. Overloaded In-House Teams
  4. Urgent Creative Needs
  5. Difficulty Managing Multiple Creative Projects

These are NOVA solutions:

  1. Cost-Effective Access to a Wide Range of Services
  2. Consistent, High-Quality Output
  3. Scalable Support for Internal Teams
  4. Fast Turnaround for Urgent Projects
  5. Simplified Project Management

“NOVA, the subscription design service, aims to make managing design simpler and faster while delivering high-quality outcomes. The service offers over 16 different design disciplines for the cost of one designer, allowing businesses to get more for less. The idea for NOVA came to life through countless conversations between Wayne and Clive as they navigated their journey with Compadres. Together, they set out to create something meaningful in a crowded, complex market—where options are endless but finding the right fit is a challenge. NOVA is the result of their shared vision to simplify creative processes and deliver high-quality design with ease.”

I believe this is a very smart business model for serviced based companies to build value for clients, its easy to use and easy to buy. It also creates more freedom, scaleable, and indeed shareholder value. Well done. 

For more information visit: Curative Studios